Celebrity Cruises celebrates its 20th Anniversary this year. The cruise line also opened 2010 with a new slogan, Designed for You, which was revealed at a function fittingly held at the Museum of Arts & Design. "What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning services, cuisine and our new brand-defining Solstice Class?" said Celebrity’s President and CEO Dan Hanrahan. "Everything we’ve offered over the course of 20 years and everything we’ll offer in the future, is designed for discerning cruisers." These offerings include new Celebrity Life on board experiences, the world-class cuisine of Chef Jacques Van Staden and an enhanced Captain’s Club loyalty program. "So we’ve summed up our long-time commitment to understanding them and delivering what they want," he continued, "within a new brand platform, Designed for You."
The new and enhanced ship designs, services, cuisine and programs stem from the culmination of an extensive six-month exploration process that included a market research survey of nearly 10,000 international cruisers and focus group sessions with past guests and travel partners.
The impressive Solstice Class fleet, for example, which features the Lawn Club, where passengers can enjoy outdoor activities on a manicured lawn on the top deck; the Hot Glass Show presented by the Corning Museum of Glass; Aqua Class, staterooms that share the same deck as the Aqua Spa and incorporate spa elements into the cabin design, as well as assigned seating in the healthy, specialty restaurant, Blu; and the industry’s first application of solar technology; has newly designed staterooms influenced by a panel of women with "unique travel and hospitality insights."
For more information visit CelebrityCruises.com.